Not everyone checks their inbox at the same time of day. Send your emails to subscribers when they are most likely to open and read them.
Using data on what time of day your subscribers opened or clicked through your emails in the past, iContact is able to adjust the send time accordingly. That way, your emails arrive in the inbox, when subscribers are most likely to engage with the email.
Smart Sending will first look for the most recent time a subscriber has ‘Clicked’ on a link in a message. If there is no ‘Click’ activity, it will look for the most recent time they ‘Opened’ a message. Between the two, the system will base the send off of the most recent date.
iContact analyzes the data from past automated campaigns and picks the best time based on recent engagement events.
For example: If contact A opened their last message at 9 AM and contact B opened their last message at 5 PM, the next automation message will be sent to contact A at 9 AM and will be sent to contact B at 5 PM.
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