Learn from real data what your audience responds best to. From subject lines to design, test and find what works best for your business.
Test what grabs your subscribers’ attention and makes them want to open and click. Test and improve your subject lines and sending times to drive maximum engagement.
Experiment with subject line content and length to reveal what works best for your subscribers.
Test out different from names and from addresses to see which one gets the most opens.
Create different types of content to get a feel for what kind of content your subscribers react to.
See what CTA buttons get the most clicks and converisons.
Work with your design team to create multiple layouts and graphics for your campaigns.
Determine which send time works best for your list as a whole.
Understand what your subscribers like to read and how you should communicate with them with detailed analysis between different test variants. Choose what resonates with your fans.
As you learn more from your tests, you can apply your findings to your campaigns to reach your goals quicker. Our customers who treat email engagement like clicks and opens as their test metric typically see 20% more results from their campaigns.
iContact’s easy-to-use A/B testing tool makes learning and improving a breeze. Decide what portion of your audience you want to run a test on and apply the learnings to the rest of your campaign.
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